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30 Day Podcast Launch Challenge – DAY 2

Today we’re asking the question, should you start a podcast and is it worth it?

I’ll first start out by saying yes; you should start a podcast if you’ve been thinking about it. I know I have! I put this goal on my vision board at the beginning of the year, and I’m determined to make it happen- in 30 days.

Let me tell you why I think this would be a worthy investment of your time. My evidence to back up my answer comes from the Edison Research and Triton Digital which shows a steady growth of podcast listeners in 2018.

Some of the more interesting statistics I found were that 44% of the participants had ever listened to a podcast. Even more interesting was the fact the only 26% listened to a podcast within the last month.

Edison Research and Triton Digital

I compared these numbers against other social media channels to show how low these numbers are. If you think about the number of social media users, especially on a monthly bases, the 26% of podcast listeners seems miniscule.

The number of Facebook users or Instagram users far exceeds the number of podcast listeners, but I think as the podcast medium continues to grow it has the potential to reach the same heights.

I love podcasts, but this has only been recent for me as well. For the past 7-8 months, I’ve been listening to podcasts almost nonstop.

These are just a few of the reasons I feel that if you want to start a podcast now is the best time to do just that! Take the risk, jump out of your comfort zone, and do something you’ve always wanted to do!


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