Neka Williams is a virtual assistant and virtual assistant coach who has been a guest speaker on international media outlets including the Online International Virtual Assistants Convention.
She helps women build 4 figure businesses to create a life that has financial freedom and family focus. Neka launched her business after being fired from corporate days before Christmas. Two years later, she has built a thriving online business and now shows other women how to do the same.
Currently living in Atlanta with her 8-year-old autistic son, Neka has an engaged community of over 3,000 women who follow her closely to see what knowledge will she share next.
Key Takeaways And Discussion
1- Becoming a virtual assistant is one of the easiest and quickest ways to start making money from home.
At the beginning, it’s easy to bootstrap the process, making it cost nearly nothing to get started. You don’t need a website. And you don’t need experience.
2 - Even if you think you don't have any experience, you do.
It’s true. And Neka shared a tip with us that she shares with her virtual assistant coaching clients. She tells everyone to write down all of the skills you think you have. Whether that is educational, professional, personal; it doesn’t matter.
Chances are you likely have more skills than you realize. Plus, there are so many different types of virtual assistant jobs.
One of the best things about freelancing jobs is that your educational, professional, and personal experience can all count towards your social proof, unlike corporate jobs that primarily look at your educational background and professional experience.
3 - Become a Virtual Assistant with No Previous Experience or Clients
- Make a case study from your own social media. Start tracking and recording your own stats, dates, breakthroughs, wins, etc. Use these to show proof of your skills and value. Your results are social proof.
- Try offering some of your services for FREE to a few friends and family. It’s legitimate work, you can use these projects in your portfolio, plus you can also ask for a testimonial. Testimonials are very powerful.
- Use your own business as proof. You can show your clients what you’re using in your business, strategies you’re using, what’s going well, etc.
4 - Tips for Reaching Out to Your Ideal Clients
Reaching out to a potential client can be daunting, especially if it’s through a cold email. A cold email is when you email someone for the first time that you don’t already have a relationship with.
- When you reach out, make sure you focus on the benefits for the client, rather than your personal benefits.
- Every outreach email or message should be personalized. Client’s want something personal. Mention a specific blog post, video, or podcast episode that you related to.
- Keep is short and sweet.
5 - The virtual assistant job market is not overly saturated. You just have to look for a way to stand out.
- Before reaching out, make sure to do some research. Check out their social media pages, their blog, or website. Plus, it gives you a chance to pre-screen that person to see if their business is something you can relate to.
- After reaching out and booking the consultation call, the client says yes. Your next move should be to send a Plan of Action. It’s almost like a proposal but includes more details that your client is going to want.
6 - Tips for Creating a Client On-boarding Process that Keeps Things Easy
If you want to stay organized and productive, you’re going to want to have a client on-boarding process that keeps everything simple for the client.
Neka shares with us what her client on-boarding process looks like. And what kinds of things you’ll be talking to your client about. She gets her clients primarily from Facebook, which is what she recommends, so that’s where the process will start.
- If you’re getting clients through Facebook like Neka, start with some high level information in messenger. This includes just general networking with others, asking questions, engaging, building relationship, etc.
- Your next step would be to schedule a consultation call with your potential client. This is when you can really get into the details and find out how best you can help your client.
- If the client says yes, it’s time to send a Plan of Action. Summarize what the client wants, explain exactly what you will do, the steps you will take with the hours/package they purchase. Once that’s agreed upon, you send over the next set of documents.
- Send over the contract and invoice. As soon as it’s signed, you’re ready for business.
- Don’t forget to include a client welcome package. You’ll want to include a little information about your business; welcome letter, hours your work “office hours”, ways to contact you, vacation time, holidays you observe, and a questionnaire asking for the same information from the client.
- You don’t have to worry about any security concerns. You can use password sharing platforms that give you access to log into their accounts without ever seeing their real password. (LastPass, PassPack)
7 - If you're an entrepreneur, having a business bestie can be the thing that prevents you from failing.
Towards the end of our conversation, Neka and I unexpectedly started talking about the importance of having a business bestie, especially as an entrepreneur.
Your business bestie is basically your accountability partner.
The entrepreneurial journey can be lonely, and having an accountability partner can be the thing that pushes you to keep going when everyone else quits.
P.s. – If you’re in the market for a business bestie, I am now taking applications! 🙂